<aside> <img src="/icons/alien-pixel_purple.svg" alt="/icons/alien-pixel_purple.svg" width="40px" /> This is a copy of the document I use to ideate, plan, and draft my LinkedIn strategy and posts. Feel free to grab it, edit it, and run with it.

Click the duplicate button top right to add it to your own Notion.

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Content Themes

<aside> <img src="/icons/flash_purple.svg" alt="/icons/flash_purple.svg" width="40px" /> Define your 3-5 content themes here, as a reminder for yourself. Once you’ve defined them, update the theme tags below so you can tag each post with the relevant themes. I’ve included 2 of my themes as a start point for you to replace and edit. These are the things you want to be known for, the reasons people will follow you.

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Go-to-Network - the power of go to network, examples, ideas, and tips on how to execute a strategy

Relationships and Social Selling - why sellers should care about their network, treat it like an asset, and build from there.

Good Bad Weird - internal stories of strategies we’ve tried (like purple hoodies) and why they’ve worked (or haven’t).

Claude AI Call Transcript Prompt

I use the following prompt with Claude to pull content ideas out of call transcripts with prospects and customers. I don’t use the AI to write posts for me, but often it pulls out ideas I didn’t recognize from calls.

Replace the {variables} with the relevant parts for yourself.

You are an expert content marketer for B2B businesses.

Can you look at the following call transcript between myself and {other person on the call}. 

Can you go through the transcript and pull out any blog post or LinkedIn content ideas based on the discussion?

Consider that my target audience for the content is {your target audience}. With each idea, please reference what part of the transcript its related to.

Post Ideas

Other tips and recommendations

• Don’t go it alone. Find a colleague internally that you can buddy up with as you post start posting. Hold each other accountable, bounce ideas around, etc
• Understand your goals for posting. Are you trying to attract your ICP so you can sell? Get as many followers as possible for dopamine? Get a job? Your strategy will be different depending
• Comment more than you post! Not only is a great way to drive engagement, but I’ve found that many of my best posts started life as comments that I later expanded on.
• The LinkedIn inbox may suck, but use it! What’s the point in connecting with people if you aren’t going to say hi and start a conversation?
• Don’t focus on posting every day for the sake of it. Quality over quantity, but consistency is key (even if that means once or twice per week).
• This stuff is hard. It took me a long time to figure it out (and I’m still figuring it out every day). Don’t beat yourself up if you’re just starting. Try, experiment, iterate, try again.